From Illustration to E-commerce: Turn Your Art into a Business

Start by hearing a little about Paola Yuu's career so far, how she became an illustrator, and how she expanded her business by opening her online store and diversifying her sources of income. She also talks about her main influences and tells you more about the course's final project.

Discover the different ways in which you can make a living through independent art, focusing on your public and positioning within the market. Design a project and define which products you want to illustrate based on the theme for an entire collection.

Now get straight to work developing your products! Decide on a concept and see how to apply it. Then Paola explains all the details you should take into account when preparing your file as well as the importance of mock-ups and prototypes and building a good relationship with your supplier.

With your products at the ready, it's time for the postproduction phase. Paola talks about the importance of building a visual identity and how your choice of platform can either attract or drive away clients.

To finish off, learn about the different elements of an online store, such as inventory management, pricing, packaging and shipping, as well as how to create a unique unboxing experience for customers to help increase sales. Paola shares some final tips for unveiling your brand and first collection to start reaping the financial rewards from your illustrated products.