Fashion Management: Products and Collections

On this course, you’ll examine what a fashion product is, and how it can be branded and experienced as part of a collection or at a fashion show.

You’ll be taken through the history of fashion’s most iconic products, to help you learn about different product categories, and explore the importance of product collections.

Exploring how collections are created, you’ll investigate the relationship between a collection and brand identity.

You’ll also have the chance to study how to implement a collection, and create a collection plan of your own that you can put into practice.

You’ll study the story of fashion shows, looking at both their potent history and their potential future.

Seeing how to place a fashion show in contemporary context, you’ll learn how to interpret and critique a show using your growing understanding of brand management.

You’ll study fashion with experts from Paris’s Institut Français de la Mode, using real-world case studies from top brands.

You’ll emerge having developed your professional fashion management skillset, able to identify what makes a great fashion product, and an acclaimed fashion collection and show.