Fashion Management: Defining Markets, Business Models & Trends

On the first course of this Fashion Management ExpertTrack, you’ll explore the long and lustrous history of fashion.

From fashion as an expression of modernity, to the emergence of the contemporary industry from its counter-cultural origins, you’ll study the story behind the style.

You’ll delve into the different business models to be found in the sector, including luxury brands, digital-only companies, and mass-market fashion.

Get a comprehensive introduction to the business of fashion, and the options available to someone wanting to start working in fashion business strategy and branding.

Next you’ll sample fashion’s many different trends and tribes, allowing you to better understand what your customer might look like and what their passions are.

You’ll explore how different generations consume fashion differently, and what a truly sustainable fashion business model looks like practise.

Studying fashion alongside industry thought-leaders at the world-class Paris school Institut Français de la Mode, you’ll see what makes fashion tick from the eyes of experts.

You’ll come away with a professional grounding in the essentials of fashion management, ready to tackle the second course in the ExpertTrack.