Fashion Management: Brands, Communication & Distribution

Get a world-class introduction on how to create a fashion brand, and then communicate that identity to an audience over social media.

Examine what it means to create a unique brand, and what modern consumers are looking for in terms of digital communication and fashion experience.

You’ll explore what the building of a fashion brand entails, how fashion can play a positive societal role, and what they can represent beyond just clothes.

Understand what creating a brand identity means in the real world, and study the role of artistic directors in shaping what a fashion brand can look like.

Social media and digital marketing has transformed the way fashion brands are able to reach an audience. On this course, you’ll identify just how the digital economy has transformed fashion, and how a fashion brand can tap into digital trends and social media channels.

You’ll get a firm grounding in the essentials of digital communication itself, what it means in the fashion industry, and how fashion has become part of the entertainment industry in the “age of awareness”.

No one knows the nuances of the fashion industry better than the educators at Institut Français de la Mode, one of Paris’s top fashion schools.

You’ll leave this course with confidence in your understanding of fashion branding and communication, ready to progress to the next stage of this Fashion Management ExpertTrack.