Fashion Design: from the Textile Design to the Communication Plan

You will start knowing the origin of Loreak Mendian and how the collaboration with the Mugaritz restaurant came about.

Then Víctor and Xabi along with some people from the Loreak Mendian team (Nagore, Francis and María) will talk about the process of designing a fashion collection. They will start from the creation of the patterns in the fabric inspired by the Mugaritz dishes, until the garments are made.

Also, you will discover how the different concepts are elaborated for the communication campaign of the capsule collection and how the different graphic materials are elaborated that will later be used at three levels: window dressing, merchandising and point of sale.

Then you will attend the preparations for a launch event of the collection before the media that includes a welcome pack for the guests and a very special staging inside the store.

You will also know how this communication is managed in digital media through the brand's website, its online store and Social Networks.

A complete course that reviews from A to Z all aspects of the process of creating a fashion collection from its conceptualization to its final promotion to make it known to the public and market it in stores.