Facebook Marketing: Organic Reach and Paid Advertising

Facebook, with over 2.1 billion users worldwide, provides enormous marketing opportunities for businesses. It can help build relationships, attract new customers, and generate sales. However, billions of users mean an influx of content, and it can be difficult to stand out from the crowd.

This is part 1 of a 4 part series. Part 1 will provide you with strategies from specialists in the field to get your content seen by the right people.

You’ll explore the differences between organic (free) and paid advertising, and the best practices for using them in your marketing strategies.

You’ll first examine the different features available on Facebook to identify where, and how, your content can be displayed.

From here, you’ll learn about the placements of Facebook ads as well as the three key advertising platforms so that you gain a comprehensive understanding of the Facebook ads network.

Exploring the benefits of advertising on this popular platform, you’ll learn how the Facebook algorithm works.

This understanding will help you master the algorithm to ensure that your content is prioritised.

You’ll learn the five buyer stages to understand your customers’ journey. This will help you tailor your content to help them reach the purchasing stage.

With this knowledge, you’ll complete a paid strategy template based on easy-to-follow steps to creating effective Facebook ads.