Email Marketing to Boost Your Business

To start the course, meet your teacher, Ignacio Arriaga. He tells you about his career path, how he founded Acumbamail–his industry-leading mass email marketing platform–, and what he has learned along the way. He also shares some of his biggest influences.

In the next unit, take an in-depth look at email marketing, how it works, and what it can do for your business. Study some of the key concepts and see how to use newsletters to build customer loyalty and create a community. Then, discover how to build your own subscriber list with some tips from Ignacio.

Now that you understand the basics, it's time to work on your strategy. See why quality content and a consistent schedule are the keys to success. Craft your own email template and create a campaign calendar with send dates. Ignacio shows you some tricks to make sure your emails end up in the inbox rather than the spam folder.

Then, learn how to measure your results to see if you're on the right track and what adjustments you can make to improve them if you're not. Discover how to combine email marketing with other channels like social media to boost engagement. Finally, Ignacio covers some legal topics related to privacy and data protection that you should keep in mind for your campaign.