Digital Reinterpretation of Classic Typography

You will learn about Oscar Guerrero's work, his experience as a typography designer and how he got introduced to the world of letter design. You will discover his passion for design through his main influences and typography rescue projects.

You will see what the typographic revival - the archeology of typefaces - through a series of relevant projects.

As a starting point for your project, you will look for samples of classic sources in books, urban signs or similar. Once you have chosen a type, you will analyze it to determine its main characteristics and see the structural aspects and unique features of it.

Oscar will explain all the basic design parameters to understand the typographic form. You will learn about aspects that can radically change a letter, such as metric and proportion, structure, color and contrast, and optical compensations.

You will see specific techniques of analogous drawing to make the initial sketches of your letters; these will help you to reflect the DNA of the typography and to generate a well-structured interpretation.

You will go from analog to digital with a level of precision with digitalization techniques in Adobe Illustrator and Glyphs.

You will learn the criteria to create the system low box and high box of typography and, finally, you will apply rhythm and spacing criteria so that when a word is read, it generates a comfortable and pleasant sensation.