Digital Marketing Fundamentals

AFTER THIS CLASS YOU’LL BE ABLE TO:

• Measure success with measurable objectives, benchmarks and key performance indicators (KPIs).
• Analyze your business, the current climate, key challenges, opportunities and threats.
• Employ strategies to eliminate bias while picking a high-value customer target.
• Create and articulate a compelling value proposition based on your customers’ needs.
• Use the think With Google Tool to get insights on consumer behavior.
• Use Facebook Audience Insights Manager to understand your audience.
• Utilize a professional framework to identify characteristics of high-value customers and create a who-listic profile template.
• Understand the basics of Search Engine Optimization and how it fits into your strategy.
• Navigate your way around the fundamentals of social media, influencer and email marketing.

ABOUT SALIM'S CLASS:

Neglecting to create a sound strategy before creating your digital marketing content is the first mistake that many businesses make right off the bat. This class offers tools, tips and tricks that you can use to immediately improve your marketing plan and overall digital marketing performance.

Filled with downloadable templates and referring to 2 Business-to-Business and Business-to-Consumer examples, this class will illustrate how a variety of frameworks and tools work to dramatically elevate your digital marketing strategy and implementation processes.

WHAT YOU WILL LEARN:

• How to prioritize your marketing efforts and focus on the most profitable path
• Which tools to use to assess your business and define your objectives
• How to use reviews and testimonials to gain insight into your audience
• How to identify a high-value target to put your resources towards
• How to select the right channels and tactics to achieve your main objectives
• How to identify the best keywords for SEO and use them to enhance your pay-per-click (PPC) campaigns
• Evaluate your KPIs and implement A/B testing

WHO THIS CLASS IS FOR:

• Freelancers wanting to add digital marketing to their skillset
• Business owners wanting to improve brand marketing
• Digital nomads looking for work that they can do from anywhere in the world
• Anyone wanting to start a professional career in digital marketing
• Brand managers wanting to amplify their marketing skills
• Marketing managers and reps looking to elevate their existing skills
• All levels of experience

ABOUT YOUR INSTRUCTOR:

MBA from the University of Rochester’s Simon School of Business and a B.S. in Marketing from Hampton University. He is a sought-after global marketing leader with 10+ years of experience delivering double-digit growth in revenue and unprecedented gains in profit for Fortune 500 brands.