Digital Marketing 101 for Entrepreneurs and Freelancers

Get to know Gabriel Perelman as he talks about his background and career in the world of digital marketing. He also shares his main influences and sources of inspiration.

Begin by taking a look at the key digital marketing concepts and their advantages over more traditional strategies. Explore what a target audience is and establish a series of objectives for your business. Then wrap up the first part of the course by discovering what a conversion funnel is and how to define each of its stages.

Next, develop different marketing channels and learn about the users' actions and behaviors to influence them using SEO, social media, CRM (email marketing), and paid marketing. Gabriel also gives some tips to help followers fall in love with your brand.

Move on to look at performance metrics to measure the success of your activities and how to devise an optimization plan.

To finish up, create a basic action plan applying the knowledge and processes learned throughout the course. Now you're ready to design a marketing plan with a solid strategy and the right channels for your product!