Digital Business: Design and Launch Your Idea from Scratch
Updated on
Course overview
- Provider
- Domestika
- Course type
- Paid course
- Level
- Beginner
- Deadline
- Flexible
- Duration
- 3 hours
- Lessons
- 15 lessons
- Certificate
- Available on completion
- Course author
- Pablo Alaejos
-
Designer and start-up consultant Pablo Alaejos believes that an idea for a successful digital business can come from anywhere, the most important thing
is knowing how to implement it! After more than twelve years as a project consultant in the United Kingdom, Spain, and Argentina, experience has taught Pablo that knowing how to pinpoint the needs and understand the emotions of the users is a must before starting out on any business venture.In this course, learn how to create a digital business and launch new products in a short space of time and with a minimal budget. Devise a low-risk business strategy and put the idea you've had in your head to the test by developing a prototype. The user experience and a human-centered approach are at the forefront every step of the way.
Description
Start by getting to know Pablo Alaejos as he shares a little more about himself, his professional experience, and latest projects. He talks about his influences and reveals some of the artists that have had a significant impact on his work.
Pablo explains how to carry out effective research of the competition and the customer base, a process which is at the heart of every successful business plan. Analyze market trends and learn how to create a fictional character to represent your ideal user.
Next, dive right into establishing the pillars of your business, keeping the spotlight on customer needs and the magic moments throughout the experience. Pablo equips you with everything you need to create an authentic brand that stands head and shoulders above the rest.
To finish up, see how quickly and efficiently you can build the brand, factoring in everything from the logo to tone of voice. Develop a prototype containing all the key elements for testing it out with potential customers in the future.
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