Digital Branding: Develop Your Online Visual Identity

Begin by meeting your teacher Óscar Bejarano. He tells you about his professional background and explains where he finds inspiration when working on important projects for major brands. He also gives you a detailed outline of the course.

Review the basic concepts of digital marketing and branding. Discover what a digital ecosystem is and how to use it to engage with the target audience of your brand. Identify business opportunities and analyze whether your product or service idea meets real user needs with relevant research to back your conclusions.

Next, learn about digital experiences. See what benefits they provide from both a functional and emotional standpoint, and learn how to apply them to your project. Óscar shares some advice on how to make your brand connect with consumers on an emotional level. To reinforce this concept, get familiar with a series of real-life examples to understand how businesses have changed and currently operate.

Finally, explore each step of the consumer journey starting with the purchase decision. Discover how the traditional funnel is only a small part of the equation and learn how to approach it from a different angle. By the end of this course, you'll be able to design a digital branding strategy that includes all the steps and actions needed to develop your online visual identity.