Digital Brand Strategy: Elevate The User Experience

Begin the course by getting to know designer and creative director John Williamson. He talks through the career that led him to work with international brands and found his own user-centered branding consultancy in Madrid, along with the influences that inspire him.

Dive into what a digital brand strategy is and why it’s so important. Then talk about brand user experience, where it comes from, and how it works. Explore the different digital platforms available to brands, and the type of content that works best for each. Take a look at a case study to help you solidify your knowledge.

Discover the six steps needed to create a successful brand strategy, from establishing who the audience is for your chosen brand, to deciding on the channels they should use to communicate with them. John guides you through each of the steps before showing you how to combine everything you’ve learned to create a single, powerful, user-centric brand strategy.

See how to take your strategy to the next level through planning, measuring, and marketing. To finish the course, John leaves you with his tips for mastering your own brand strategy.