Development of a Digital Media Plan

Begin by getting to know Foncho, his extensive professional career between advertising agencies and consulting firms, and his biggest influences.

To provide you with context, Foncho gives you a rundown on the current state of the digital media ecosystem so you can start organizing your brand's online media plan accordingly. As an example, he creates a plan for a yoga studio, but you can choose any business you'd like.

Learn how to identify your target audience using demographic, psychographic, and internet behavior analyses, and discover each of the stages that make up a buyer's journey.

Next, do some research to identify the keywords used by your target audience and study your direct competition to understand their communication strategies as well as the tone and formats they use.

Once you've compiled the relevant data from the analysis and research phase, Foncho helps you develop your digital media plan. Decide what platforms you want to use (Google, Facebook, Instagram, YouTube, etc.), set your objectives for each one, and learn how to calculate your investment and return on sales.

Now it's time to put your plan into action! Several days after launch, review the results to know where you need to make adjustments and how to optimize your plan. Foncho recommends doing this regularly for maximum reach.