Developing a Creative Concept for Branding Projects

Start by getting to know Alejandro, his career and most significant projects. Discover some of his direct and indirect sources of inspiration in design.

Whether it’s a personal branding project, or one for the food industry, personal care, packaging, or other, you’ll start by working on the conceptualization to create your branding strategy, generating value to the client’s brand and relatability to its users and potential audience.

First, start by collecting information using your client’s brief, looking for references that may help develop your project. Review some of Alejandro’s personal references to inspire you with your project.

Then, define the key words you need to start building your concepts to develop your brand.

See which concepts best fit your project’s end-goal, working on graphic elements such as the logo, color palette, use of images, typographies, and applications to establish your concept and graphic outcome for the project.

Finalize the course by giving the final touches to your project and create the mock-ups of your designs to present to your client.