Design an Engaging Website

• Create a website that drives user action and supports your business goals.
• Set SMART goals for your website.
• Use Search Engine Optimization to help customers find your website.
• Use information architecture to keep your website organized.
• Provide security for your site visitors.

Learn how to create a search-friendly website that drives user action and supports your goals. Whether you’re launching a new website or sprucing up an old one, this workshop will help. In the first part of this two-part workshop you will learn the fundamentals of what makes a strong website and explore ideas to engage potential customers. To get the most of this workshop it is recommended that you attend Elevate Your Website with Google Tools afterwards.

• Beginner/introductory level
• Small Businesses
• Entrepreneurs

Basim Newby is a speaker for the Grow with Google Professional Trainer program.

He has been a force in the technical instruction space for over 16 years. He has worked with teams at some of the world’s most prominent companies in a variety of markets including Food and Beverage, Finance, Automotive, Technology and more.

Basim is also an entrepreneur who is most excited about taking his experience in the corporate world to help small businesses grow their digital footprint. Helping with everything from web design, SEO, digital marketing and of course getting organized with Google tools.

Anna Lee Grymes is a marketer, sales expert, speaker, writer and consultant with over a decade of experience in tech, financial services, real estate and entrepreneurship.

Five years ago she left her financial services career in NYC to build her own consulting business with a focus on helping women entrepreneurs looking to grow their own brands online. And she finally made her dream to travel around the world solo while running her business online a reality.

Today, Anna also teaches and coaches communities in entrepreneurship, marketing and digital skills for Grow with Google at both their Manhattan office and virtually.

Anna studied advertising and studio art in undergrad, and has an MBA from the University of Florida. She is most passionate about empowering people, especially underserved communities, with the skills they need to make their big dreams a reality, like building their own business.