Demystifying Business Models for New Entrepreneurs

Business models are key to long term business success and as an entrepreneur, it’s vital that you use yours to its full potential.

On this course, you’ll learn from the ground up what business models are, why you need one, and exactly how to create one.

You’ll be introduced to an array of different types of business models, as well as examples of tools that will help you build your business model.

After exploring the foundations of business models and how they’re used to make a business successful, you’ll be introduced to various tools and techniques you can use to create a business model.

You’ll be set practical tasks and have the chance to discuss with and learn from other learners on the course, sharing your business concepts and models with your fellow students.

If you’re getting ready to start your own business or you want to develop the business in a company you’re working at, this course will develop your knowledge of successful entrepreneurship and help you build necessary business development skills.

Learning from the experience of inspiring and successful entrepreneurs in tourism, you’ll benefit from the latest research, examples, and tools for business model development.

Luleå University of Technology is known for their research on innovative entrepreneurship.

Lead course educator, Wiebke Reim, is an Associate Senior Lecturer with a Doctoral degree in Entrepreneurship and Innovation. Wiebke’s research is conducted in close collaboration with industry, and focuses on business models for product-service-systems, digitalisation and the circular economy.