Demand Analytics

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Course overview

Provider
Coursera
Course type
Free online course
Level
Beginner
Deadline
Flexible
Duration
9 hours
Certificate
Paid Certificate Available
Course author
Yao Zhao
  • Use data analytics to predict demand with trend (as in new product introduction), seasonality, price elasticity and other environmental factors.

  • Identify the key drivers for demand and quantify their impact.

  • Build, validate and improve forecasting models with both continuous and categorical variables.

Description

Welcome to Demand Analytics - one of the most sought-after skills in supply chain management and marketing!Through the real-life story and data of a leading cookware manufacturer in North America, you will learn the data analytics skills for demand planning and forecasting. Upon the completion of this course, you will be able to 1. Improve the forecasting accuracy by building and validating demand prediction models. 2. Better stimulate and influence demand by identifying the drivers (e.g., time, seasonality, price, and other environmental factors) for demand and quantifying their impact. AK is a leading cookware manufacturer in North America. Its newly launched top-line product was gaining momentum in the marketplace. However, a price adjustment at the peak season stimulated a significant demand surge which took AK completely by surprise and resulted in huge backorders. AK faced the risk of losing the market momentum due to the upset customers and the high cost associated with over-time production and expedited shipping. Accurate demand forecast is essential for increasing revenue and reducing cost. Identifying the drivers for demand and assessing their impact on demand can help companies better influence and stimulate demand. I hope you enjoy the course!
Demand Analytics
  • English language

  • Recommended provider

  • Certificate available