Data Science for Business Analytics and Intelligence 2021


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Course overview

Course type
Paid course
All Levels
8 lessons
Available on completion
Course author
The Click Reader
  • Learn how to optimize and clean a real-world business dataset collected using Google Analytics.
  • Learn how to analyze customer data for data-driven decision making.
  • Learn different data pre-processing steps for Machine Learning.
  • Learn how to apply a 6-stage Machine Learning workflow for predicting revenue.


Use Google Analytics data to discover ways to unlock valuable business insights.

Learn how to apply business analytics and intelligence on the business data collected using Google Analytics in this hands-on course called 'Data Science for Business Analytics and Intelligence', created by The Click Reader.

In this course, you will learn how to understand and optimize customer datasets collected using Google Analytics. You will also learn how to perform revenue analysis on the datasets for insights on sales and profits of your business.

Next, you will take the insights gained from revenue analysis to pre-process the data and apply Machine Learning in order to predict the revenue. As a part of this course, you will be using LightGBM (Light Gradient Boosting Machine) to model the data.

The course contains hands-on exercises at the end of each lecture and the knowledge you gain through this course can be extended to any other domain of business.

Why you should take this course?

  • Updated 2021 course content: All our course content is updated as per the latest technologies and tools available in the market

  • Practical hands-on knowledge: This course is oriented to providing a step-by-step implementation guide rather than just sticking to the theory.

  • Guided support: We are always there to guide you through the Q/As so feel free to ask us your queries.

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