Customer Experience Design for Customer Success: CX Impact and Strategic Insights

The bar for ‘good’ customer service has been repeatedly raised in the competitive digital era, with customer experience (CX) design offering a way for businesses to pull ahead of their competition through better understanding of their customers.

This course offers an introduction to CX design, including the most popular tools within the industry, how to deploy them, and how to understand customer journey maps.

Start your own CX journey by defining the parameters of customer experience design. You’ll outline topline approaches to effective CX designs and review effective tools for creating CX design and bringing CX strategies to life.

Refining the customer journey is an essential part of CX design and improvements - you’ll define what a journey is and learn to identify key elements of a journey map so that you can see areas to make improvements.