Curating Instagram Content: Find Your Niche

Meet Mr. Buckley, interior designer, architectural technologist, and your teacher for this course. Hear about his creative journey, which led him to found Studio Sam Buckley in Edinburgh, Scotland. He shares his influences and what got him starting with curating Instagram content.

Deepen your understanding of the importance of a polished social media presence. Learn how to research your topic of choice and how to steer your aesthetic by expanding your interests. Delve into reference material by exploring accounts of designers, artists, influencers, studios, and more.

Define the subject you want to focus your account on, and choose the best format based on your theme. Mr. Buckley guides you through the process of designing and creating a visual strategy, establishing concepts like color palette, content consistency, filters, and more.

Learn the best ways to boost your online presence by getting users to discover your account. Mr. Buckley walks you through profile settings and the basics of posting. Explore the best ways to use hashtags, and how to create content that inspires viewers to share it with their followers. Discover how to always find relevant and inspiring content to share, as well as how to beat Instagram’s algorithm.

Next, take a look at how to make the most of the available tools on your account. Mr. Buckley shows you how to make curating easier by sharing his own social media techniques to save time, but also stay efficient. Explore the technical side of Instagram by learning how to interpret analytical data about your profile growth, discovery, and engagement.

Learn how Mr. Buckley applies everything he has shared so far to his own creative business. To finish the course, he shows you how he finds project inspiration for interior design, and how he uses Instagram as a tool to carry out his tasks for his business.