Credit Titles: Typography and Cinema

You will begin by getting to know the work of José Luis Coyotl, his personal history, his passion for design and typography and his main influences.

Next, you will learn the most important technical and narrative concepts for the creation of credit titles, such as the script, time, structure, motion design, formats and display ranges.

You will see the importance of the image in the design of credits as a generator of graphic language in audiovisual pieces, typography and how it can be applied in sequences for film and television.

Afterwards, you will choose a movie to work on your own credit titles, José Luis will choose Alfred Hitchcock's "Psycho", but you can choose the one you like the most. You will analyze its theme, narrative elements and technical aspects.

José will show you his process to define a concept and create a moodboard, to then develop compositions in a set of styleframes, which will allow you to visualize the final sequence and the elements that comprise it: the color, the setting, the type of shots and the Graphic treatment of the elements.

Once the concept is closed, in the production stage, you will learn about José Luis' process to develop it and, subsequently, you will see how to bring all this to a final motion test.