Creativity: Generating Ideas through Technology and Storytelling

Dani will begin by explaining the importance of technology in today's world and its potential as a tool to solve everyday problems. It will tell you why it is becoming invisible and how this influences the way users interact with brands and content.

You will know different profiles of people or users related to technology within the world of advertising and you will discover the power of technology when creating stories and relating to other human beings.

Later, you will learn some techniques that Dani uses to enhance his storytelling and give you some tips to create your own stories, from scratch or from those of others simply by changing the point of view of the narrator.

You will learn to exercise your creativity and put into operation the necessary tools to get inspiration. You will also discover the potential of technologies when it comes to articulating your narrative and you will understand that these are subject to a cycle.

You will learn to analyze reality to detect problems and you will use creativity to find solutions to these problems. When faced with your final project, you will see how much easier it is to tackle it if you break it down into small problems whose solution can be covered with a greater probability of success.