Creativity for Big Brands

You will start by knowing Juan Carlos, his professional career and some of the influences that have marked him throughout his life.

You will enter the study of creativity, the secret ingredient of your work. You will learn about strategic creativity and how to co-create with your client. You will discover tips to stimulate the generation of ideas and, in addition, Juan Carlos will share some important sources of inspiration.

You will know the importance of understanding your client and the surrounding context and, from there you will understand how to provide the brand with relevant stories and symbolisms. You will see the different ways of landing an idea before you start designing.

You will then concentrate on the application of brand design once the idea is ready. You will define what type of brand you should create and you will learn about typography, logotypes and other graphic expressions to create your brand.

In the last unit you will address your brand's identity system and learn to sell your idea in the best way. At the end of the course, Juan Carlos will tell you about the identity of the designer in the brand creation process and the value of his work.