Creative Poster Design for Events

Meet Marte, a graphic designer, lettering artist, and your teacher for this course. Hear about her creative journey, which started out as helping her musician friends create flyers, and led her to professionally design posters for some of the biggest names in the music industry. She shares her creative influences and her sources of inspiration.

Dive into the origins behind the art of poster-making. Get an overview of various artistic styles and see how the aesthetic can relate to an idea. Get inspired by searching for visual references and create a mood board based on what you want your poster to look like, as well as what it will communicate.

Learn how to use grids to design the layout of your poster. Marte guides you through the process of sketching out your design by hand to create various thumbnails. Discover the basics of lettering by creating a typographic composition that adds personality to your poster. Then, get a step-by-step walkthrough of how to digitize and vectorize your designs in Illustrator. Marta then shows you how to refine your work and add color.

Now it’s time to add the final details. Learn how to decorate your poster by adding frames, outlines, and drop shadows. Add details that give your design scale before seeing how to texturize it. Wrap up the course by learning how to format your file for both social media, as well as preparing it for printing.