Creative Packaging Design
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Course overview
- Provider
- Domestika
- Course type
- Paid course
- Level
- Beginner
- Deadline
- Flexible
- Duration
- 3 hours
- Lessons
- 18 lessons
- Certificate
- Available on completion
- Course author
- Marion Bretagne
-
A packaging experience is often the first interaction a consumer has with a brand and, as they say, there are no second first impressions. This is why a packaging design that can highlight the product it contains is so important: it needs both an insightful creative concept and a flawless execution.
Marion Bretagne is a freelance creative designer who specializes in branding projects and, in this course, she teaches how to create original packaging concepts for brands with readily available materials and production techniques. Go through the whole process of designing truly unique packaging experiences, from analyzing a brief and brainstorming ideas to creating simple dielines and preparing a final artwork.
Description
Start by getting to know a bit about Marion and her career as a packaging designer. She shares some of her main creative influences and inspirations and gives you a short introduction of what you’ll learn in this course.
Learn what packaging design is and what to take into account when designing a packaging concept before looking at some examples. See how to read and analyze a brief to highlight the most important features and needs of the brand and the product.
Find references for inspiration and define the creative direction for the project. Then, see what to consider when choosing the best idea before refining and strengthening your concept.
Once you have your strong concept, start creating a mood board to get the look and feel of your brand. Design your dieline on Adobe Illustrator, print it, and cut it to create a paper prototype. This will help you choose your materials and printing technique.
Next, start designing the visual elements of your packages. Marion will be making hand-drawn illustrations which will then be digitized.
Once the design of the pack is printed, learn how to cut and assemble it.
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