Creative Freelance Fundamentals: Building Your Business

Begin the course by getting to know the creative team behind Weekend Creative, Arabela and Elle. They talk through their journey that led them to start their own creative agency, along with the influences that inspire their work, from books to fellow female business owners.

Learn how to develop a business mindset to turn your passion into a career, before diving into your brand’s mission, vision, and values. Discover the importance of establishing goals for your business, and see how to set them with success in mind.

Create a visual identity for your brand, featuring colors, fonts, logos, and more. Then, Arabela and Elle guide you through how to curate and share your portfolio to attract the right clients. Learn how to network and pitch your ideas to potential customers through referrals, social media, and email outreach.

See how to organize your finances as a freelancer, from setting up a business bank account to tracking your expenses, and invoicing. Then create a budget to guide your spending and to cover you in case of emergencies. Look at the difference between hourly versus project-based pricing and decide which works best for you before. Set a minimum project price and find out how to raise your rates. Then hear Arabela and Elle’s advice on setting up passive income streams to stabilize your salary as a freelancer.

Find out how to start your business legally and see how to protect yourself and your work with a professional contract. To finish the course, Arabela and Elle share their tips for fostering positive customer relationships and developing a process for client retention.