Creative Direction: Use Storytelling to Pitch and Sell Ideas

Begin the course by getting to know creative director Ray Smiling. He talks through the creative career that has seen him work with a number of global brands along with the influences that inspire his projects, from designers to fellow directors.

Dive into what a brief looks like before learning how to understand an audience in order to generate ideas with them in mind. Discover how to connect the problem determined by a brief to a wider insight that relates to the world we live in. Use this insight to formulate an idea that serves an answer to the problem. Then gather visual references that illustrate your concept, to make it novel, dynamic, and clear.

Time to create your pitch. Start by introducing yourself and your expertise to potential clients, then learn how to introduce the context of your project and the problem it solves. Explore how to present your insight and your vision in a compelling way, and reiterate the benefits of your project.

Finish the course by hearing more advice on preparing your pitches and selling your ideas, including rehearsing and condensing your presentation. Ray also provides tips on how you can bring your visions to life by collaborating with other creatives.