Creative Direction for Music Videos

First get to know Lyona's work in the music video world, how she got started, her references, and the music videos that have helped her develop her unique audiovisual language.

Make first contact with the music for your project and learn what the creative process of coming up with ideas for a music video looks like.

Lyona talks about how to write and structure a script, taking into account the rhythm, melody, lyrics, and duration of the song.

Start working on the artistic direction of the project, creating a dossier that can be shared with the musician or band as well as your own team. Collect images and audiovisual references referencing how you imagine the technical and aesthetic elements of the video, including the costumes and sets, the visuals, the production, and the look of the protagonists.

Find out how to run a meeting with your team, review the functions of each role, and learn techniques for communicating and delegating pre-production tasks.

In pre-production, understand how to outline the artistic direction of the video (costumes, sets, photography, etc.), how to find your cast, secure locations, and develop a storyboard that documents each shot of your music video. Learn how to create and structure a shooting schedule while keeping things organized and optimizing working hours.

Once on set, Lyona shares some tips on how to work as a team, why you should take advantage of the resources you have, and how to direct actors effectively.

Wrap things up by seeing how Lyona edits and completes the post-production process of a music video. See how to make color adjustments, add graphics, and export the final project. Finally, Lyona gives some advice on how to promote your music video on YouTube.