Creative Copywriting for Entrepreneurs
Updated on
Course overview
- Provider
- Domestika
- Course type
- Paid course
- Level
- Beginner
- Deadline
- Flexible
- Duration
- 3 hours
- Lessons
- 14 lessons
- Certificate
- Available on completion
- Course author
- Christian Caldwell
-
In a communication campaign choosing the right words and tone is the key to connecting with the audience. The VP & Chief Creative Officer of McCann Lima (Peru), Christian Caldwell, has been working for almost 15 years in the best advertising agencies and knows perfectly the language that a brand must use to connect with the consumer, to make him think, Generate curiosity and get a smile.
In this course you will discover the power of copywriting and its importance as the central axis of any communication campaign for your business or project. You will learn to create effective copies to connect with your target audience in different contexts, taking advantage of the tools provided by social networks.
Description
The first thing you will do is meet Christian Caldwell and his work. He will also tell you about his professional career until becoming a creative vice president of the agency McCann Lima and will share some of his references and influences in the world of music, film and literature.
Christian will show you some examples of how some brands have successfully used copywriting for their campaigns, and then perform some exercises that will help you get loose and adopt that chameleon role that every advertising copywriter should carry out.
Next, you will study the case of your project for the course, defining the personality of the brand and the campaign and also, you will learn to analyze the needs of each social network when writing texts.
You will discover the power of the word, but also the importance of being up-to-date with what is spoken in social networks and the communication methods used in them (hashtags and emojis), so that your copies connect immediately with your audience objective.
To finish you will prepare some creatives that will make your texts stand out even more and you will leave them ready to be published in different social networks.
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