Creative Content for Brands: Create a Set at Home

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Course overview

Provider
Domestika
Course type
Paid course
Level
Beginner
Deadline
Flexible
Duration
45 hours
Lessons
11 lessons
Certificate
Available on completion
Course author
Larissa Cunegundes

Your own home might just be the ideal place for creating relevant and inviting content to bring people closer to brands. This is one of the philosophies of Larissa Cunegundes, journalist and specialist in branding and marketing. As a social media influencer she has more than 120k Instagram followers and has worked with brands like Dior, Bombay, Fendy Beauty, and more.

In this course, learn to create relevant social media content from home. Larissa shows you how to put together a set from scratch combining lighting, color, and composition techniques and do a shoot using your phone.

Description

Transform objects in your home into props for a scene and produce creative content to publish on social media

Start off the course getting to know a little about Larissa Cunegundes' journey so far, from her degree in journalism to kicking off her career in online marketing and branding. She also shares her biggest influences as well as some of her favorite Instagrammers and sites.

Next, see how to prep for your project based on a client brief and look for reference materials to include on a mood board using free internet tools. Define your color palette before designing the lighting and deciding which spot to use; all essential elements in photo and video production.

Now it's time to get to work on your shoot! Larissa shows you what materials you need and how to compose your home set to get the best results. Discover how to solve last-minute difficulties using what you have to hand, like fabrics, crepe tape, polystyrene, and much more.

Wrap up by learning to edit your photos and videos using mobile apps and hear some final tips on sharing your work on social media with engaging and relevant texts.

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