Creative Brand Storytelling: Being Authentic on Instagram

Start by getting to know more about Yasmine's journey through digital communication, from Barcelona to Toulouse. She talks about some accounts that are particularly inspiring to her.

Next, she takes you through the concept of storytelling. Yasmine introduces some of Instagram's current trends and shows you its most useful tools. Stories, Reels, IGTV, Live... She leaves no stone unturned! Discover the "positive mindset" concept and the importance of staying true to your values.

Then delve into a concrete case study from natural cosmetics brand Les Candides. Discover the types of content that work best and also how to organize yourself calmly and effectively. Yasmine teaches you how to harmonize your feed by following an editorial line and accentuating your captions.

Now it's time to post your content! Create visuals with Canva, program posts on Planoly, and look at how to interact with your community, a crucial element in any successful strategy.

To go one step further, Yasmine talks about the ten big mistakes to avoid on Instagram and shows you how to calculate your engagement rate. What are you waiting for?