Creation of an Original Logo from Scratch

Start by getting to know the work of Tatabi Studio⁠—which involves creating logos for brands⁠—and more about their work philosophy. Elena tells you about her influences in the world of branding.

By way of some examples, learn about the different types of logos: isotypes, logotypes, imagotypes, and isologos. Then, discover the keys to creating a successful one.

Continue with the process of creating your logo, with particular focus on the conceptualization phase. Do some groundwork before designing by analyzing the competition and trends, then decide on the creative path to take.

Learn how to sketch your ideas using the drawing techniques that Elena teaches you, then use them to create your design and digitize it on the computer.

Elena takes you through a basic overview of Adobe Illustrator, particularly useful for anyone who has never used a design program before. Next, take a look at the basic tools you're going to use to shape your logo.

Learn how to vectorize your logo sketch to give it its final shape in Illustrator and do several composition tests.

Wrap up by creating a basic brand manual for the application of your logo, containing information on what the logo consists of, its colors, correct applications, and misuses.