Creation of a Streetwear Brand

Start by getting to know Smithe, who tells you about his career as an art director for fashion brands and his main influences.

Then, look for references to define the creative direction of your brand, define a concept, and from there, create the name and a logo.

Create a mood board on Adobe Illustrator to define the style you are looking for, and then choose the materials and garments of your first collection; Smithe works on the design of a shirt, a sweatshirt, a hoodie, patches, and stickers.

Design the first sketches for each garment. Digitize the designs with Adobe Photoshop and Illustrator and apply them to a mockup to visualize and fine-tune some details.

Smithe gives you useful tips to find suppliers that bring experience to your project and help you print, embroider, and even improve your designs for each garment.

Finally, see how to photograph your collection with simple resources to show the garments in a professional manner. To do this, do a product photoshoot and lookbook, and create a simple online store to market your new streetwear brand.