Creation of a Corporate Identity Manual

You will know the work of David Espinosa, how he came to the world of design by chance to later become his passion, and his main influences in the world of art, illustration, corporate design, among many others.

You will see what an identity manual is and what its main function is. You'll delve a little deeper into the different parts that compose it, in addition to the types of brand book that exist between print, digital and others.

You will learn to create the index of your manual to facilitate the reading and execution of the guidelines or regulations that you will design. David will explain everything about identity: the logo, the color and the typography, with its different applications and versions.

Then you will focus on the printed and digital communication pieces. You will learn to present the basic elements of the stationery with the appropriate formats. You will also see how to present the applications to the web and the different social network profiles, and you will see other possible applications of identity that go beyond what has been explained.

Finally, David will give you some tips and tips to write the texts of your brand book . Then, you will choose the best medium to present it and you will make different quick sketches to raise it and make the final art, ready for presentation.