Creating Your Own Fashion Brand

Start by getting to know your teacher Moisés Nieto. He explains which were the steps he took to build his own brand and shows you what inspires him to work and design his collections.

Get to know the pros and the cons of creating a fashion brand, and how to analyze the product you want to sell, as well as the market that is most suited to your needs as a designer. Learn how to identify your possible consumer, and see how to segment your audience through a simple exercise.

Get to know the key steps to get started with your fashion brand. Start by defining your objectives and the business model that is best suited for your product or design. Then, carry out a survey to analyze your target audience and Moisés gives you some tips to create a successful brand identity.

Then, explore the different ways of selling your product, looking at the international Fashion Week calendar, showrooms, and other events, seeing their selling and production seasons. Moisés talks about the lifecycle of an item of clothing, from the design to its final sale, and about the potential of a brand’s longevity.

Finish the course by discovering the benefits of collaborating with other designers or businesses to create interesting synergies.