Creating High Converting Landing Pages

AFTER THIS CLASS YOU’LL BE ABLE TO:

• Build an effective and memorable landing page from scratch without using code.
• Understand the 3 main landing page types and know how to use them effectively.
• Persuade your site visitors to act using advanced psychological principles.
• Get into the hearts and mind of your customers by building users scenarios.
• Design high converting call to action (CTAs).
• Incorporate standard web conventions in your designs.
• Use Scarcity to improve conversion rates for your page.
• Use the Unbounce Page Builder to create a form, use an action block, work with backgrounds, add headers icons and buttons, custom CSS and many more features.
• How to perform a thorough landing page audit.

ABOUT ISAAC'S CLASS:

Designing landing pages that consistently engage and convert is key to gaining a huge competitive advantage in your business. In order to achieve this, you need to get insight into the buyer's journey so that you can adapt and target your designs to your audience’s wants and needs.

In this class, you’ll learn how to apply universal psychological principles that you already understand to your landing pages so you can significantly increase your conversion rates. You’ll be able to test and refine your designs with exciting chapters packed with real-life case studies and experiments to illustrate each lesson. Enroll in this class today to transform the profitability and performance of your landing pages!

WHAT YOU WILL LEARN:

• The fundamental principles of professional landing page design
• Different types of landing pages and what their functions are including dedicated landing pages, micro-sites, full websites, home pages and product pages
• Know the conversion actions that are associated with common business models
• Understand the AIDA sales funnel and the online decision-making process
• The principles of readability and visual hierarchy in design
• How to create trust, safety and credibility for your landing page
• Mobile site layout in Unbounce

WHO THIS CLASS IS FOR:

• Freelancers
• Entrepreneurs
• Business owners
• Web designers and developers
• Anyone wanting to improve their landing page design skills
• Anyone wanting to increase their conversion rates
• All experience levels

SOFTWARE USED:

Adobe Photoshop CC

ABOUT YOUR INSTRUCTOR:

Globally-recognized Google Ads and PPC expert with millions in revenue generated across 450+ businesses internationally. As one of the foremost paid ad experts in the world, Isaac has helped over 900k students and has overseen millions of dollars in campaign spend.