Creating Crowdfunding Campaigns from Scratch

Meet Juan del Cerro, founder and CEO of Disruptivo.tv and Socioalab Mexico, and his team, coordinators Jair Ziranda (Socialab Mexico) and Ale Sotosonrisas (Disruptivo). They present their projects, their experience in Crowdfunding campaigns, and what inspires them. In addition, they give you a brief introduction to the course.

Start by looking at what crowdfunding is; see its evolution, types, and platforms that exist. Are you wondering if crowdfunding is for you? Get know the characteristics, pros, and cons of doing a crowdfunding campaign to evaluate if it is your best option.

Analyze the 6 stages of a campaign, making a checklist with the steps to follow. Start with the precampaign, the key stage to detect if your project will reach the goal. See the importance of having a great video and the right outreach materials.

Develop an action plan with your goals: audience, key actions, expected time frame, and communication channels. Receive advice, examples, and strategic recommendations to consider. Understand the importance of having a large network of brand ambassadors and allies to help you advance your project.

In the pre-launch phase of the project, learn how to build up expectations, start growing a community, and close the first pre-contributions for your campaign.

The launch is here! Go over the important steps in this stage, and see why reaching 10% of the goal in the first 7 days of the campaign is vital. Juan shares with you his 4 fundamental sales rules and how to manage half of the campaign. Learn how to convince the undecided and make everyone aware of your project through the media and social networks.

Finally, see what to do in the final weeks of the campaign and learn how to build relationships with contributors, as well as other extra resources.