Creating an Illustrated Brand: From the Idea to Merchandising

To begin, Vania tells you about her experience in the world of illustration, how she got started, and most importantly, how she started monetizing her drawings. She also shows you her main sources of inspiration and some of the influences behind her work.

Creating characters is the challenge for the next unit. Using a mood board, make some quick sketches to help jumpstart your creativity. Then, begin defining the personality of your characters to connect with your future consumer.

Next, develop a step-by-step style guide that integrates your designs. Begin digitizing your drawings and see what kind of products can be created from them. Use mockups to visualize the final result in a realistic way.

Finally, Vania shares some tips for promoting your brand through social media, as well as some tricks for keeping you inspired and productive on your journey. When you're done, you'll be able to design illustrated characters, create a style guide that helps define their personalities, and bring them to life for a variety of projects.