Creating a Visual Strategy for Social Media

Start the course by getting to know Silvia Bosch, who tells you about her professional background and shows you some of her recent work. She also shares her biggest sources of inspiration, including books that have influenced her throughout her career and artists that spark her creativity.

In the next unit, learn what a visual strategy is and why it's important to create one at the beginning of any project. Silvia explains the five major benefits of following a strategy and teaches you how to deliver your message using storytelling and engaging content.

Now it's time to start crafting your own identity. Analyze your buyer persona and create a brief where you set the goals you want to accomplish with your strategy. Once you know who you are, where you're going, and what you have to offer, work on tone and visual style for your brand.

Then, Silvia gives you a rundown of the major social media platforms where you can post your content and shares some tips to help you decide which ones best suit your project. To bring everything together, learn how to use different applications to create visual harmony for your brand with unique, eye-catching images.