Corporate Typography

You will start discovering the broad trajectory of Bauertypes from the hand of Wolfgang Hartmann, president of the company, who will tell you about the evolution of the company from the distribution of lead types to the digital age.

Then Vivian Hartmann director of Bauertypes, will tell you how they have expanded their objectives to provide typographic advice and license management services.

Next, the designers Natalia Weber Antón (graphic designer and typographic consultant) and Laura Asensio (creative director and graphic designer) will explain basic concepts about typography and you will know in depth how is the process of designing a letter and how its screen optimization is solved .

You will discover the different typography formats, especially the Opentype, where you will discover and explain the wide range of possibilities that this possibilities that this format offers and that, sometimes, are so unknown. You will also acquire a global vision of the typographic market by reviewing the most important foundries and bookstores, knowing the value of typography and its types of licenses.

Later, through some real examples, you will understand the strength of typography in business communication, the different possibilities of corporate typography and how to solve problems through it.

Finally, you will know the criteria for choosing a corporate typography by looking at its communicative values, technical and quality aspects, and how to implement it for later use.