Copywriting to Convey Your Personal Brand

Start the course by getting to know Andreia Ribeiro who tells you about her professional career as an advertising copywriter. She also shares some of her main influences and gives you an overview of the course.

First, dive into the theory behind creative copywriting and learn the difference between an insight, a creative concept, and an idea. Explore the concept and characteristics of an advertising brief and use creative exercises to unlock new ideas.

Next, put the theory into practice and build your personal brand. Start by writing a creative brief based on your experience and goals. With help from Andreia, lay out the defining characteristics of your personal brand and learn how to use them to convey your message and create a compelling slogan and elevator pitch. Then, put them down in writing and record them.

Finally, Andreia gives you some useful tips on how to strengthen your slogan and elevator pitch so your brand makes a bigger impact on social media. By the end of this course, you'll know how to craft a clear and concise message to present you and your brand to the world.