Copywriting: Principles of Writing for Advertising

Start by getting to know Erica Igue, who shares with you her journey as an advertising creative and what inspires her concepts and texts. Then, she goes over the course program and explains the final project to you.

Discover the principles of copywriting, the day-to-day tasks of a copywriter, and the most used tools in this field. In addition to writing titles, phrases, scripts, and posts, see how a copywriter comes up with creative concepts.

Erica shares some of her writing tips for you to use in your campaign and the common mistakes to avoid. Learn all about an advertising campaign: what it is, what it includes, and what the most common formats are.

Start brainstorming to create your campaign, reviewing ideas and references. Once your concept is defined, plan the advertising pieces for Instagram, Facebook, TikTok, and other channels in order to impact your target audience. Review the whole project, analyzing details and possible mistakes before its launch.

Finish by planning a schedule with your campaign’s posts and get some important tips for community management and PR stunts, so that your copywriting project can go viral on the internet.