Copywriting Essentials for Email Newsletters

Begin the course by getting to know Pam. She gives you the highlights of her 22 years experience in digital marketing and content marketing, and the reasons email newsletters have been at the core of her career. She shares the books and influences that have shaped her writing and how they can be helpful to you.

Explore what is needed to create a successful email newsletter and understand its importance for business and engagement. Pam guides you through the online tools you can use, the different types of email newsletters you can create, and which work best for your objectives. She explains how to define your audience and how to use the analysis to develop your voice and content.

Learn the five principles of email copywriting, write your first draft and master the editing process. Pam discusses the key elements of an email newsletter and best practices for writing each one. Understand and develop the brand voice to use in your copy, and receive tips on how to overcome writer’s block.

Pam shares advice on how to assemble your newsletter, and how to integrate it with your social media output. Discover how to optimize your emails and even monetize them. End the course by publishing the first issue of your newsletter using MailChimp.