Content Strategy for Instagram

To start off, Julieta Tello welcomes you to her third course by talking about her various sheddings of skin and how she came to launch the ever-evolving The Curious Beetle and Design Junkie. She also tells you about the influences that have left the biggest mark over the last few years.

Julieta shares her predictions and recommendations based on Instagram's current trends. She then teaches you to define and get to know your potential clients as well as study the successful strategies of your competitors to create your own value proposal.

Learn how to make your publications consistent and directly related to your brand objectives as well as relevant, empathetic, authentic, and engaging. Discover how to generate content ideas, which tools to use and how to convey them on a calendar.

Next, Julieta shows you the foundations for captivating your followers with a differentiating, coherent, and irresistible brand aesthetic. She guides you through the creation of a mood board and how to build a visual identity combining color palettes and typography.

Now it's time to create your content! Write powerful captions and evaluate which aspects to consider in each Instagram format, from Carousels to Reels. Finally, your teacher helps you program, monetize, and measure your content effectively.