Content Marketing for Social Media

Meet Reina Rodríguez, see how she started out with social media, her professional experience in several countries, as well as her main influences and favorite success stories.

Learn what content marketing is and why it is considered the most important aspect of social networks. See what the purpose of this marketing technique is, the types of content that can be developed, and the stages involved in creating a good content strategy.

Then, analyze your chosen brand’s current positioning on social media, to later define the objectives and align them with the personality and tone of the brand. Define the channels in which you must have a presence to achieve your established objectives.

Understand the different types of content that you can create to connect with the target audience. Discover what video marketing is and the best way to do it, as well as viral marketing, the dream of all brands. Then, see the types of image formats and which ones get more engagement according to each social network.

Reina explains the art of storytelling as a tool to sell more and how to sell before selling the product itself. Learn to create and curate content with a consistent multichannel narrative, and see if it is relevant for a brand to talk about itself, or use a topic or story that is associated with the brand. Learn what user-generated content is and how to use it in favor of your brand and not against it.

Finally, discover the importance of having a strong customer service strategy within your social media strategy and also, how to measure the results to see that your content plan is achieving the established KPIs.