Content Marketing 101: Boost Your Business

Meet Helena Pearce, content marketer and strategist, and your teacher for this course. Hear about her creative and professional journey, which has led her to work as Senior Web Producer for PlayStation. Then, she shares the content marketing campaigns that inspire her most.

Dive into the process of building your brand by first understanding your customer: their wants, pain points and what makes them tick. Next, Helena talks you through how to analyze your competition, and how to set your brand apart by finding your own voice. Learn how to establish your content niche and start building a visual identity that attracts your target audience.

Time to start planning your content calendar! Helena helps you give shape to dynamic content ideas in different formats and shares her tips on creating content that engages readers. Discover how to publish your content strategically during the moments that matter for the highest engagement.

Get a deeper understanding of promoting your content by exploring marketing concepts like funnels, formats, content sprouting, and more. Next, explore how to measure the success of your content by analyzing data and working with KPI metrics. Discover some crucial strategies for content optimization using the free tools on Google.