Connect with Diverse Audiences during a Public Health Crisis

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Course overview

Provider
Coursera
Course type
Free online course
Level
Beginner
Deadline
Flexible
Duration
14 hours
Certificate
Paid Certificate Available
Course author
Brenda Hoffman, Ph.D.

Description

Public health communicators have a duty to communicate health information with integrity, accuracy, and clarity. For messaging to be most effective, public health communicators must help their audiences draw meaningful connections with the information being shared, and connect with them in ways that foster trust and credibility.This course emphasizes how public health communicators can segment their audiences into smaller groups, thereby allowing them to tailor messages to each group's unique needs. You will explore how public health communicators recognize and overcome underlying biases, assumptions, and stereotypes to create messaging that is rooted in empathy, as well as leverage persuasive communication strategies to frame and deliver messages in ways that appeal to audiences’ core values. You will learn to approach media interviews with confidence, adjust your communication strategy in the moment, and center your focus on your audiences and their needs.

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Coursera
  • Flexible deadline
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Connect with Diverse Audiences during a Public Health Crisis
  • English language

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  • Certificate available