Communication Strategy for Brands
Updated on
Course overview
- Provider
- Domestika
- Course type
- Paid course
- Level
- Beginner
- Deadline
- Flexible
- Duration
- 1 hour
- Lessons
- 13 lessons
- Certificate
- Available on completion
- Course author
- Adrian Mediavilla
-
Want to learn how to connect brands with people? Find out how to combine strategy and creativity to create relevant and successful communication solutions alongside Adrián Mediavilla, strategic planner and cofounder of Slap Global. He has worked with brands like Toyota, Vodafone, adidas, Nike, Ballantine's, Ladrón de Manzanas, and MTV.
In this course, Adrián teaches you the keys to developing a successful brand strategy. By considering factors such as target audience, competition, insight, message, and channels, discover how to create a powerful communication strategy for the brand of your choice.
Description
Adrián Mediavilla introduces himself by sharing some of the brands that represent him the most. He then talks about his main sources of inspiration and briefly outlines what the course entails.
Get to know what a brand is and how brand communication works in the current climate characterized by a lack of consumer attention, then examine a case study to see the benefits of having a strategy in place.
Are you familiar with the four Cs? Adrián explains this analysis tool and takes you through the first steps in developing a creative communication strategy.
Pinpoint the target audience of your brand communication and what problems need to be solved, distinguishing a marketing problem from a people problem. Next, look at how to move from strategy to creativity.
Get some useful tips on evaluating the success of your communication to help you decide on your next course of action. Now you've mastered the dynamics to build powerful brand strategies for yourself or your clients.
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