Business Strategy for Creatives: Market Your Ideas

Start up the course by getting to know your teacher, Sophia Tran. She tells you about her professional background and shares the events and influences that have shaped her career as a tech influencer, entrepreneur, and investor.

Find out how to get you and your projects organized by looking at different self-management methods and a variety of project management tools. Then, learn about what a business plan and a pitch deck are and how to effectively create one of each.

Continue with a brainstorming session to find inspiration and ask yourself some important questions related to positioning, such as: who would be interested in buying my product or service? Once you've got the answers, analyze the market and your competitors, as well as your target audience and the customer journey.

Now it's time to look at marketing strategies. Design your own logo and build a website with content and your online store. Sophia then shows you how to plan, establish, and increase your online presence using the right channels.

Finally, build your pitch deck and discover what steps you need to take to secure financing or assemble a team. As an endnote, your teacher demonstrates how to transform your proposals into a winning presentation.